Schema Markup Generator Online — Free JSON-LD Structured Data Tool
Generate valid JSON-LD schema markup for your website in seconds. Supports Article, FAQ, Product, LocalBusiness, Event, Review, BreadcrumbList, WebSite, Person, and more. Boost your SEO with Google rich results — no coding required.
⚡ Generated instantly in your browser. Nothing sent to any server.
What is Schema Markup and Why Does It Matter for SEO?
Schema markup (structured data) is code you add to your website to help search engines understand your content more precisely. It uses vocabulary defined at schema.org and is typically added as JSON-LD in a <script> tag — no changes to your visible HTML required.
When Google can understand your content, it may display rich results in search — star ratings, product prices, FAQ dropdowns, event dates, recipe cards, and breadcrumb trails. These rich results take up more visual space, attract more clicks, and can dramatically improve your organic traffic without changing your ranking position.
How to Add Schema Markup to Your Website — Step by Step
Select a Schema Type — Choose from Article, FAQ, Product, LocalBusiness, Event, and more above. Pick the type that matches your page content.
Fill in the Form — Enter your details. Only the most important fields are shown to keep it simple. All fields are optional except the required ones.
Generate & Copy — Click Generate, then use "Copy JSON-LD" to copy the raw object, or "Copy with <script>" for the full ready-to-paste block.
Paste & Test — Paste into your page's <head>. Then verify using Google's Rich Results Test to confirm no errors.
Frequently Asked Questions
What is JSON-LD and why is it recommended?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It's placed in a separate <script> tag, so it doesn't interfere with your page's HTML. It's easier to maintain and less error-prone than Microdata or RDFa.
Does schema markup directly improve my Google ranking?
Schema markup doesn't directly boost rankings, but it enables rich results (star ratings, FAQ dropdowns, prices in search), which typically increase click-through rates significantly — indirectly improving your organic performance.
Can I add multiple schema types on the same page?
Yes. You can include multiple JSON-LD script blocks on the same page, or combine multiple schema types in a single block using an array. For example, a product page can have both Product and BreadcrumbList schema.
How do I test if my schema is correct?
Use Google's Rich Results Test — paste your URL or code directly to check for errors and see what rich results your page is eligible for.
What schema types are most important for SEO?
The highest-impact schema types for most sites are: FAQ (shows expandable Q&As in search), Product (shows price and reviews), Article (shows author and date), LocalBusiness (shows hours, address, and ratings), and BreadcrumbList (shows site navigation path).