🏷️ Rich Snippets · SEO · Schema.org

JSON-LD Schema Markup Generator

Generate structured data markup for rich snippets in Google Search. Select a schema type, fill in the details, and get copy-paste ready JSON-LD code — instantly. No login, no signup.

Select Schema Type

What is JSON-LD Structured Data?

JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for adding structured data markup to web pages. It helps search engines understand your page content and enables rich results in Google Search — including FAQ dropdowns, star ratings, breadcrumb trails, and product price snippets — which can dramatically improve click-through rates.

The markup is added as a <script type="application/ld+json"> block in your HTML and doesn't affect page rendering. This generator creates valid schema.org-compliant JSON-LD for eight of the most commonly used schema types.

How to Add JSON-LD to Your Website

1

Select Your Schema Type — Choose from Article, FAQ, Product, Local Business, Breadcrumb, Person, Review, or Software App.

2

Fill In the Details — Enter the relevant information for your schema type. Required fields are marked with *.

3

Generate & Copy — Click Generate JSON-LD. Copy the output and paste it inside your page's <head> tag. Done!

4

Validate with Google — Click "Test in Google" to open Google's Rich Results Test and verify your markup is valid before going live.

Frequently Asked Questions

What is JSON-LD structured data?

JSON-LD is a method for encoding structured data using JSON. Search engines like Google read it to understand page content and potentially display rich results (FAQ accordions, star ratings, breadcrumbs) directly in search results.

How do I add JSON-LD to my website?

Copy the generated code and paste it inside a <script type="application/ld+json"> tag in the <head> section of your HTML page. It doesn't affect page rendering or performance.

Does structured data directly improve rankings?

Structured data doesn't directly boost rankings, but it enables rich results which improve your click-through rate (CTR). Higher CTR sends a positive signal to Google and can indirectly improve your ranking over time.

Which schema type should I use?

Use FAQ for pages with questions and answers, Article/BlogPosting for blog content, Product for e-commerce pages, Local Business for brick-and-mortar businesses, and Breadcrumb for navigation hierarchy. Google's documentation covers which types can produce rich results.

Can I use multiple schema types on one page?

Yes. You can have multiple JSON-LD blocks on one page (e.g., Article + BreadcrumbList + FAQPage). Generate each separately and add each as its own <script> block in your <head>.

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